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Hey founders—Happy Wednesday!
Yesterday we covered maximizing ROI on your paid ad campaigns; today, let's turn our attention to optimizing those all-important web forms for better conversions.
Daily integrated marketing insights from CDM Suite—transforming your online presence one tip at a time.
Here's the problem: clunky, confusing web forms are lead-generation killers. Recent studies show that reducing form fields by even one can boost conversions by up to 20%, and a combination of improvements can drive rates even higher—up to 30% in some cases. Simpler forms, less friction, more leads—that's the formula.
Why it matters: Every lost lead is a missed opportunity. Optimizing your forms is a quick win that can significantly impact your bottom line. CDM Suite's data-driven approach to web development ensures your forms are streamlined for maximum conversion.
Latest quick wins for your web forms:
Keep forms short and remove non-essential fields, especially for mobile users.
Use familiar, clear labels instead of jargon or ambiguous terms—'First Name' and 'Last Name' are more effective than just 'Name'.
Enable autocomplete to speed up completion, especially for common fields like address.
Implement inline validation so users catch errors as they type.
Use a progress bar for multi-step forms to reduce abandonment.
A/B test form layouts, calls to action, and even the sequence of questions.
For mobile: ensure forms are responsive, minimize typing, and avoid the use of captcha where possible, as it can lower signup rates.
👉P.S: Tomorrow—how to map every customer touchpoint and never miss a sale. Take CDM Suite’s free 3-Minute Marketing Assessment: https://cdmsuite.com/free-3-minute-marketing-assessment-get-a-custom-growth-plan/
Want to transform your website into a lead-generating machine? Discover how a custom strategy from CDM Suite can make it happen: https://cdmsuite.com/boost-your-business-with-cdm-suite/
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The Newsletter Platform Built for Growth
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beehiiv was founded by some of the earliest employees of the Morning Brew, and they know what it takes to grow a newsletter from zero to millions.
The all-in-one publishing suite comes with built-in growth tools, customization, and best-in-class analytics that actually move the needle - all in an easy-to-use interface.
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If you’ve considered starting a newsletter, there’s no better place to get started and no better time than now.
Taylor Reed
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PS: Tomorrow, we’ll explore the power of personalized email marketing.
Prefer a once-a-week roundup instead of daily tips?