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Hey founders—Happy Tuesday!
Yesterday we covered maximizing ROI on your paid ad campaigns; today, let’s turn our attention to optimizing your website’s lead capture forms.
Daily integrated marketing insights from CDM Suite—transforming your online presence one tip at a time.
Did you know that reducing the number of fields in a web form can dramatically increase conversions? Recent research confirms that forms with three fields can convert up to 25% higher than those with six or more. Fewer fields mean less friction and a faster user experience—especially critical for mobile users, who tend to abandon longer forms at a much higher rate.
Actionable steps to boost your form conversions today:
Limit form fields to only essential information (like name, email, maybe company—ditch unnecessary extras).
Use clear, concise labels and familiar language (“First Name” instead of just “Name” helps users know exactly what’s expected).
Implement inline form validation for instant error feedback, minimizing form abandonment.
A/B test your call-to-action button text (“Get My Free Quote” often outperforms a generic “Submit”).
Ensure your forms are fully mobile-responsive and easy to complete on any device—long forms are especially problematic on mobile.
Where possible, enable autocomplete for common fields to reduce typing and speed up the process.
Remove Captcha unless absolutely necessary; eliminating it can improve signup rates.
Quick Case Snapshot: One client recently saw a 30% increase in submissions after cutting their form fields from eight to three, using more specific labels, and making forms mobile-first.
👉 Must-Read: “The Ultimate Guide to Web Form Optimization” - https://cdmsuite.com/ultimate-web-form-guide/
Need a custom, data-driven strategy to overhaul your website’s performance and maximize lead generation? Book a free 3-Minute Marketing Assessment for a tailored growth plan: https://cdmsuite.com/free-3-minute-marketing-assessment-get-a-custom-growth-plan/
Ready to transform your online presence and capture more leads? Let’s chat! https://cdmsuite.com/boost-your-business-with-cdm-suite/
Maximize those conversions!
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Want more in depth details and tips Check out our latest articles below 👇
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The Newsletter Platform Built for Growth
When starting a newsletter, there are plenty of choices. But there’s only one publishing tool built to help you grow your publications as quickly and sustainably as possible.
beehiiv was founded by some of the earliest employees of the Morning Brew, and they know what it takes to grow a newsletter from zero to millions.
The all-in-one publishing suite comes with built-in growth tools, customization, and best-in-class analytics that actually move the needle - all in an easy-to-use interface.
Not to mention—responsive audience polls, a custom referral program, SEO-optimized webpages, and so much more.
If you’ve considered starting a newsletter, there’s no better place to get started and no better time than now.
Taylor Reed
Director of Growth, CDM Suite
PS: Did you know that personalized email subject lines can boost open rates by up to 26%? We’ll explore email marketing best practices tomorrow.
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