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Hey growth gurus—Happy Tuesday!
Yesterday, we discussed boosting organic social reach with engaging questions. Now, let’s tap into the persuasive force of User-Generated Content (UGC).
Daily integrated marketing insights from CDM Suite—transforming your online presence one tip at a time.
User-generated content builds trust like nothing else. Displaying authentic customer experiences (reviews, photos, videos) on your website and social channels demonstrates that real people love your brand. In 2025, 80% of consumers trust UGC over traditional advertising, and over 60% consider UGC the most authentic form of marketing.
More than 66% of shoppers base purchase decisions on other users' reviews and comments, while UGC on e-commerce pages can boost conversions by up to 161%. Millennials and Gen Z are especially influenced, with 78% and 70%, respectively, relying on UGC when making buying choices. Brands that weave UGC into their campaigns see higher engagement, loyalty, and sales.
Action Steps:
Run a quick contest encouraging customers to share photos with your product.
Feature customer testimonials prominently on your homepage.
Reshare positive customer posts on your social media channels.
Quick Case Snapshot: A fashion boutique saw a 20% increase in sales after implementing a UGC campaign featuring customer photos on their Instagram feed.
👉 P.S. Take the free 3-Minute Marketing Assessment for a custom growth plan: https://cdmsuite.com/free-3-minute-marketing-assessment-get-a-custom-growth-plan/
Ready to craft a winning strategy with UGC? Let’s chat: https://cdmsuite.com/boost-your-business-with-cdm-suite/
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PS: Tomorrow, we’ll explore the subtle art of website personalization to drive conversions.
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