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Hey growth hackers—Happy Monday!
As promised, let's explore how user-generated content (UGC) can skyrocket your engagement and build trust.
Daily integrated marketing insights from CDM Suite—transforming your online presence one tip at a time.
User-generated content (UGC) is more than just a buzzword—it's a goldmine for 2025. Brands using UGC see a 29% increase in web conversions compared to those who don't. Why? Authenticity. Nearly 80% of consumers trust UGC over traditional ads, and 79% say it directly influences their buying decisions. Millennials and Gen Z are especially driven by peer-created content, with over 70% relying on reviews and comments before making purchases. In fact, 93% of marketers say UGC outperforms branded content for engagement.
Here's how to unlock the power of UGC:
Run Contests & Challenges: Invite customers to share photos or videos with your product for a chance to win a prize. This generates excitement and a flood of authentic content.
Feature Customer Testimonials: Showcase positive reviews and testimonials on your website and social media. Video testimonials are especially impactful.
Reshare Social Media Posts: Repost customer photos and videos featuring your product on your brand's channels. Always ask permission first!
Create a Branded Hashtag: A unique hashtag makes it easy to find and curate user-generated content related to your brand.
Partner with Micro-Influencers: Collaborate with influencers who align with your target audience to create authentic content that resonates.
Quick Case Snapshot: A fashion e-commerce client who implemented a UGC campaign featuring customer photos saw a 35% increase in website traffic and a 20% boost in sales.
👉Ready to harness the power of authenticity? Book a free 3-Minute Marketing Assessment for a data-driven, custom growth plan: https://cdmsuite.com/free-3-minute-marketing-assessment-get-a-custom-growth-plan/
Want to discuss a custom UGC strategy for your business? Let's talk! https://cdmsuite.com/boost-your-business-with-cdm-suite/
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PS: Did you know over 80% of people think about buying something new after seeing a friend or connection post about it, and almost 92% trust reviews and user posts more than advertisements?
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