Hey growth hackers—Happy Thursday!
Yesterday we talked mobile optimization. Today, we're diving into the power of TikTok advertising to skyrocket your brand's visibility and capture a younger audience.
Daily integrated marketing insights from CDM Suite—transforming your online presence one tip at a time.
TikTok's ad reach soared to 1.59 billion users globally in January 2025, reflecting steady growth and making it one of the top four platforms by ad audience. The US alone is projected to generate $9.5 billion in TikTok ad revenue this year, with over 7 million US businesses actively marketing on the platform.
User engagement is where TikTok truly shines: the platform averages a 4.07% engagement rate, compared to 1% or less on many other social apps. The average user spends nearly an hour per day on Tiktok, opening the app over 15 times daily. Educational and fitness content can see engagement rates as high as 18%.
Why does TikTok deliver these results? Its algorithm excels at surfacing content by user interests and behaviors, helping brands reach highly engaged and relevant audiences. TikTok also offers a variety of creative ad formats, from In-Feed Ads and TopView to Hashtag Challenges and Spark Ads, plus robust influencer and micro-influencer options now accessible to brands of all sizes.
Here’s how to leverage TikTok ads today:
Identify your target audience: Dive into TikTok’s evolving analytics to pinpoint key demographics and interests most likely to convert.
Create thumb-stopping content: Short, creative videos using trending audio, effects, and storytelling outperform static or salesy ads. Videos between 3–10 minutes now perform best, with the algorithm prioritizing creativity and resonance over timing.
Experiment with ad formats: Try In-Feed, Brand Takeover, Hashtag Challenge, Spark Ads, and TopView to see what resonates. AI-generated influencer-style ads are also on the rise.
Leverage influencer marketing: Partner with TikTok creators—micro and nano-influencers can be especially cost-effective and deliver high engagement rates[5].
Track your results: Monitor impressions, reach, engagement, and conversions to optimize campaign performance. TikTok’s ad dashboard and analytics have expanded reporting features in 2025.
Quick Case Snapshot: By incorporating TikTok ads, a fashion startup saw a 20% increase in website traffic and a 15% boost in sales within just two months—a result mirrored across DTC brands leveraging TikTok’s algorithmic reach.
👉 Want CDM Suite to build a data-driven, custom TikTok strategy? Book a free 3-Minute Marketing Assessment: https://cdmsuite.com/free-3-minute-marketing-assessment-get-a-custom-growth-plan/
Ready to unlock TikTok’s potential? Let’s chat: https://cdmsuite.com/boost-your-business-with-cdm-suite/
HR is lonely. But it doesn’t have to be.
The best HR advice comes from those in the trenches. That’s what this is: real-world HR insights delivered in a newsletter from Hebba Youssef, a Chief People Officer who’s been there. Practical, real strategies with a dash of humor. Because HR shouldn’t be thankless—and you shouldn’t be alone in it.
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beehiiv was founded by some of the earliest employees of the Morning Brew, and they know what it takes to grow a newsletter from zero to millions.
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PS: Ever wonder how much time people really spend on social media? The average TikTok user clocks nearly an hour a day—outpacing Instagram and Facebook. We'll reveal more surprising stats tomorrow.
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