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Hey growth gurus,
Happy Thursday! Back with another quick win to level up your marketing.
Daily integrated marketing insights from CDM Suite—transforming your online presence one tip at a time.
Today's insight: Harness the power of user-generated content (UGC)! Think testimonials, reviews, social media posts—anything created by your audience about your brand. Why does it matter? Authenticity. UGC builds trust and social proof far faster than any polished ad campaign. In fact, brands using UGC see higher conversion rates and deeper audience engagement, as authenticity and peer experiences drive action. At CDM Suite, we weave data-driven UGC strategies into every custom plan.
Find your customers on Roku this Black Friday
As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.
Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.
Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.
Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.
Take action now:
Encourage reviews on platforms like Google, Yelp, and industry-specific sites.
Run contests or challenges to generate engaging social media content.
Feature top-performing UGC on your website and social channels.
Respond to and share UGC to show appreciation and build community.
Track UGC mentions and sentiment to understand your audience's perception.
👉 [CDM Suite Growth Sprint – 3 spots left for this month. Take the 3-Minute Assessment → https://cdmsuite.com/free-3-minute-marketing-assessment-get-a-custom-growth-plan/]
Want to create a custom UGC strategy? Let's talk: https://cdmsuite.com/boost-your-business-with-cdm-suite/
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The Newsletter Platform Built for Growth
When starting a newsletter, there are plenty of choices. But there’s only one publishing tool built to help you grow your publications as quickly and sustainably as possible.
beehiiv was founded by some of the earliest employees of the Morning Brew, and they know what it takes to grow a newsletter from zero to millions.
The all-in-one publishing suite comes with built-in growth tools, customization, and best-in-class analytics that actually move the needle - all in an easy-to-use interface.
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PS: Friday's flash insight: Quick SEO wins for instant ranking boosts.
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