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Hey founders,
Happy Saturday! Hope you're enjoying a relaxing weekend. Yesterday, we tackled ways to slash Customer Acquisition Costs (CAC). Now, let's shift gears and explore a powerful question that can revolutionize your marketing approach.
Daily integrated marketing insights from CDM Suite—transforming your online presence one tip at a time.
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Today's actionable insight: Stop asking "What do we want to tell our customers?" and start asking "What problems are our customers trying to solve?" This simple shift puts the focus squarely on customer needs, making your marketing instantly more relevant and effective. When a SaaS company reframed their messaging around customer pain points, they saw a measurable increase in trial sign-ups.
Action steps to implement today:
Brainstorm your customer's top 3 pain points.
Review your current marketing copy: Does it address these pains directly?
Rewrite one key piece of content (website headline, ad copy, email) focusing solely on problem-solving.
Test the new version against the old one (A/B testing is your friend!).
Track the results: Are you seeing higher engagement or conversions?
👉 Must-Read: Unlock Higher Conversions with CDM Suite in 2025: https://cdmsuite.com/unlock-higher-conversions-with-cdm-suite-in-2025/
Want to optimize your digital presence this year? Start with these key strategies: https://cdmsuite.com/optimize-your-digital-presence-2025-playbook-for-growth/
Take CDM Suite’s free 3-Minute Marketing Assessment: https://cdmsuite.com/free-3-minute-marketing-assessment-get-a-custom-growth-plan/
By understanding your customer’s needs, you unlock the key to sustainable growth. Put yourself in their shoes today!
Want more in depth details and tips Check out our latest articles below 👇
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The Newsletter Platform Built for Growth
When starting a newsletter, there are plenty of choices. But there’s only one publishing tool built to help you grow your publications as quickly and sustainably as possible.
beehiiv was founded by some of the earliest employees of the Morning Brew, and they know what it takes to grow a newsletter from zero to millions.
The all-in-one publishing suite comes with built-in growth tools, customization, and best-in-class analytics that actually move the needle - all in an easy-to-use interface.
Not to mention—responsive audience polls, a custom referral program, SEO-optimized webpages, and so much more.
If you’ve considered starting a newsletter, there’s no better place to get started and no better time than now.
Taylor Reed
Director of Growth, CDM Suite
PS: Tomorrow, we'll look at how to craft compelling content that converts.
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