Hey growth gurus—Happy Saturday!
It's Flash Insight Saturday, where we deliver one quick win you can implement immediately. Today's secret weapon? Emojis in your email subject lines.
Daily integrated marketing insights from CDM Suite—transforming your online presence one tip at a time.
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Adding a relevant emoji to your email subject line can boost open rates by an average of 56%. Multiple studies across the past year confirm that emojis catch the eye in crowded inboxes, trigger emotional responses, and make emails stand out. Marketers have also seen click-through rates increase by up to 28% and purchase likelihood rise by 44% when emojis are used smartly. However, results vary by industry, audience, and frequency—overusing emojis or choosing irrelevant ones can increase complaint rates and unsubscribes.
Action Steps:
Brainstorm 3-5 emojis related to your email’s content and message.
A/B test subject lines with and without emojis for your audience segments.
Track open, click, and complaint rates to identify top performers.
Avoid emoji overload—stick to one relevant emoji per subject line.
Align emoji use with your brand’s voice and your audience’s expectations.
Quick Case Snapshot: A SaaS startup saw a 12% increase in email opens after adding a simple "🚀" emoji to their subject line for a product launch announcement.
🔗Last day to claim this month’s Sprint bonus ad credit—assessment closes tonight. https://cdmsuite.com/free-3-minute-marketing-assessment-get-a-custom-growth-plan/
Ready to craft a data-driven email strategy that truly connects? Explore your options: https://cdmsuite.com/boost-your-business-with-cdm-suite/
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