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Hey growth hackers—Happy Friday!
Yesterday, we discussed A/B testing for landing page optimization. Now, let’s take it a step further with personalization—a game-changer for boosting conversions.
Daily integrated marketing insights from CDM Suite—transforming your online presence one tip at a time.
Personalized landing pages can convert up to 4x above the average rate, which hovers around 6.6% across all industries. Top examples of tailored experiences—like personalized calls-to-action—can boost conversions by over 200%, while 80% of consumers are more likely to purchase when they encounter personalized content.
Why does this work? Personalized landing pages speak directly to individual user needs and preferences, creating relevant and engaging experiences that resonate with your target audience and drive higher engagement and loyalty.
Here’s how to start personalizing your landing pages today:
Segment Your Audience: Divide your visitors into groups based on demographics, interests, or behavior (e.g., new vs. returning users).
Tailor Your Headline: Use dynamic text replacement to address each segment with a specific message.
Customize Images and Videos: Showcase products or features relevant to each segment's interests. Landing pages with video can convert 86% better.
Personalize Your CTA: Adjust your call to action based on the user’s stage in the buying cycle—personalized CTAs can convert over 200% better than generic ones.
Dynamic Content Loading: Display unique content sections based on user attributes or preferences, such as prior purchases or referral source.
Quick Case Snapshot: According to industry data, e-commerce stores leveraging personalized recommendations on landing pages regularly see double-digit increases in sales, with some achieving over 20% improvement by aligning offers with browsing history.
👉Ready to create data-driven, custom strategies that truly connect with your audience? Book a free 3-Minute Marketing Assessment: https://cdmsuite.com/free-3-minute-marketing-assessment-get-a-custom-growth-plan/
Want to unlock the full potential of personalized marketing? Let’s talk strategy! https://cdmsuite.com/boost-your-business-with-cdm-suite/
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That’s what this newsletter delivers.
I Hate it Here is your insider’s guide to surviving and thriving in HR, from someone who’s been there. It’s not about theory or buzzwords — it’s about practical, real-world advice for navigating everything from tricky managers to messy policies.
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Because HR shouldn’t feel like a thankless job. And you shouldn’t feel alone in it.
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The Newsletter Platform Built for Growth
When starting a newsletter, there are plenty of choices. But there’s only one publishing tool built to help you grow your publications as quickly and sustainably as possible.
beehiiv was founded by some of the earliest employees of the Morning Brew, and they know what it takes to grow a newsletter from zero to millions.
The all-in-one publishing suite comes with built-in growth tools, customization, and best-in-class analytics that actually move the needle - all in an easy-to-use interface.
Not to mention—responsive audience polls, a custom referral program, SEO-optimized webpages, and so much more.
If you’ve considered starting a newsletter, there’s no better place to get started and no better time than now.
Taylor Reed
Director of Growth, CDM Suite
PS: Did you know that personalized email campaigns have 6x higher transaction rates? We'll dive into email personalization tomorrow!
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