Hey founders—Happy Thursday!
Yesterday we tackled web form optimization; now, let's dive into personalizing your emails for higher engagement.
Daily integrated marketing insights from CDM Suite—transforming your online presence one tip at a time.
Did you know personalized emails achieve a 29% higher open rate and a 41% higher click-through rate versus non-personalized emails? Just using a personalized subject line increases opens by 26%. With email users worldwide hitting 4.6 billion in 2025 and over 376 billion emails sent daily, personalization is vital to stand out.
Why it matters: Personalization is now an expectation—72% of consumers engage only with messages tailored to them, and 88% say they look more favorably on emails that feel personally written. Personalized emails deliver 6x higher transaction rates and can increase customer lifetime value by up to 15%.
Quick wins for personalized emails:
Segment your audience by demographics, interests, or purchase history—90% of marketers see a performance boost from this.
Use merge tags to dynamically insert names and relevant details.
Recommend products based on past behavior; these personalized triggers generate 10x more revenue than standard campaigns.
Tailor send frequency and timing to subscriber activity.
A/B test degrees of personalization to find your highest-performing tactics.
Quick Case Snapshot: A fashion e-commerce client saw a 15% increase in click-through rates after implementing personalized product recommendations in their weekly newsletters.
🔗 How to map every customer touchpoint and never miss a sale. Take CDM Suite’s free 3-Minute Marketing Assessment: https://cdmsuite.com/free-3-minute-marketing-assessment-get-a-custom-growth-plan/
Ready to elevate your email marketing? Explore how CDM Suite's data-driven, custom-strategy approach can get you there: https://cdmsuite.com/boost-your-business-with-cdm-suite/
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Want more in depth details and tips Check out our latest articles below 👇
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The Newsletter Platform Built for Growth
When starting a newsletter, there are plenty of choices. But there’s only one publishing tool built to help you grow your publications as quickly and sustainably as possible.
beehiiv was founded by some of the earliest employees of the Morning Brew, and they know what it takes to grow a newsletter from zero to millions.
The all-in-one publishing suite comes with built-in growth tools, customization, and best-in-class analytics that actually move the needle - all in an easy-to-use interface.
Not to mention—responsive audience polls, a custom referral program, SEO-optimized webpages, and so much more.
If you’ve considered starting a newsletter, there’s no better place to get started and no better time than now.
Taylor Reed
Director of Growth, CDM Suite
PS: Tomorrow, let's look at leveraging AI to automate your marketing workflows.
Prefer a once-a-week roundup instead of daily tips?