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Hey growth hackers!

Happy Wednesday! Yesterday we teased a simple way to check if your paid ad spend is hitting the mark—let’s dive in.

Daily integrated marketing insights from CDM Suite—transforming your online presence one tip at a time.

Run IRL ads as easily as PPC

AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers with the engineering excellence you’ve come to expect for the internet.

Marketers agree OOH is one of the best ways for building brand awareness, reaching new customers, and reinforcing your brand message. It’s just been difficult to scale. But with AdQuick, you can plan, deploy and measure campaigns as easily as digital ads, making them a no-brainer to add to your team’s toolbox.

You can learn more at AdQuick.com

Today's actionable insight: Regularly analyzing your Customer Acquisition Cost (CAC) against Customer Lifetime Value (CLTV) is crucial for evaluating paid ad campaign effectiveness. A healthy ratio ensures your spending generates sustainable growth. Aim for a CLTV that's at least 3x your CAC. CDM Suite helps clients refine their paid ad strategies through data-driven A/B testing and AI automation to maximize ROI.

Action steps to implement today:

  • Calculate your current CAC: Total marketing spend / number of new customers acquired.

  • Estimate your CLTV: Average purchase value x average purchase frequency x average customer lifespan.

  • Compare your CLTV to your CAC. Is it 3x or more? If not, adjustments are needed.

  • Refine your targeting: Ensure your ads reach the right audience to boost conversions and lower CAC.

Quick Case Snapshot: By implementing this analysis and adjusting targeting for a client in the e-commerce space, we decreased their CAC by 18% while increasing their CLTV by 12% within two months.

👉[CDM Suite Growth Sprint – 3 spots left for this month. Take the 3-Minute Assessment → https://cdmsuite.com/free-3-minute-marketing-assessment-get-a-custom-growth-plan/]

Ready to transform your paid ad strategy for maximum ROI? Let's talk: https://cdmsuite.com/boost-your-business-with-cdm-suite/

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The Newsletter Platform Built for Growth

When starting a newsletter, there are plenty of choices. But there’s only one publishing tool built to help you grow your publications as quickly and sustainably as possible.

beehiiv was founded by some of the earliest employees of the Morning Brew, and they know what it takes to grow a newsletter from zero to millions.

The all-in-one publishing suite comes with built-in growth tools, customization, and best-in-class analytics that actually move the needle - all in an easy-to-use interface.

Not to mention—responsive audience polls, a custom referral program, SEO-optimized webpages, and so much more.

If you’ve considered starting a newsletter, there’s no better place to get started and no better time than now.

Taylor Reed
Director of Growth, CDM Suite

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