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Hey growth hackers—Happy Monday!
Yesterday we explored how AI-powered chatbots can boost customer satisfaction; today, let’s dive into maximizing the ROI of your paid ad campaigns.
Daily integrated marketing insights from CDM Suite—transforming your online presence one tip at a time.
Here’s the latest win: Regular, data-driven A/B testing of your ad creatives (images, copy, headlines) remains a proven way to improve ROI. However, 2025 research highlights that combining A/B testing with advanced audience segmentation and automation delivers even stronger results. For example, segmenting campaigns by user behavior, purchase history, or engagement level lets you personalize ads for higher relevance and conversion rates.
Recent benchmarks show that automated, behavior-triggered campaigns outperform standard campaigns, with open rates exceeding 45% and click-through rates over 5%—far above industry averages. Additionally, optimizing send times using algorithms that deliver ads or emails when each user is most likely to engage has increased engagement by up to 50% over generic timing.
Quick wins for your paid campaigns in 2025:
Combine A/B testing with behavioral segmentation to personalize ad experiences.
Automate campaign delivery to reach users at optimal times based on their past engagement.
Test diverse visuals (photos, videos, carousels) and copy variations tailored to each audience segment.
Continuously analyze performance metrics and double down on the best-converting creatives.
Don’t neglect landing page optimization—personalize landing pages for each segment to boost conversions further.
Ready to supercharge your paid ad campaigns with a segmented, automated strategy? Let's talk: https://cdmsuite.com/boost-your-business-with-cdm-suite/
Have a productive week ahead!
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The Newsletter Platform Built for Growth
When starting a newsletter, there are plenty of choices. But there’s only one publishing tool built to help you grow your publications as quickly and sustainably as possible.
beehiiv was founded by some of the earliest employees of the Morning Brew, and they know what it takes to grow a newsletter from zero to millions.
The all-in-one publishing suite comes with built-in growth tools, customization, and best-in-class analytics that actually move the needle - all in an easy-to-use interface.
Not to mention—responsive audience polls, a custom referral program, SEO-optimized webpages, and so much more.
If you’ve considered starting a newsletter, there’s no better place to get started and no better time than now.
Taylor Reed
Director of Growth, CDM Suite
PS: Quick question: are your web forms converting visitors into leads? We tackle that tomorrow!
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