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Hey founders—Happy Sunday!
Yesterday, we promised a deep dive into SKAGs (Single Keyword Ad Groups), and we deliver. This simple tactic can drastically improve your paid ad relevance, leading to higher click-through rates and a better ROI.
Daily integrated marketing insights from CDM Suite—transforming your online presence one tip at a time.
SKAGs are exactly what they sound like: ad groups containing only one keyword. Instead of grouping several related keywords together, you create hyper-specific ads for each individual keyword. Why does this matter? Relevance. When your ad copy perfectly matches the user's search query, you're signaling to both Google and the searcher that your offer is precisely what they're looking for. This boosts your Quality Score, lowering your costs and improving your ad position. One client saw a 20% decrease in cost-per-click after implementing SKAGs across their campaigns.
Latest industry research continues to confirm the benefits: SKAGs improve click-through rates, lower cost-per-click, and give you more control and cleaner campaign structures. With high ad relevance and tighter control, advertisers are seeing more efficient ad budgets and better ROI, especially in competitive verticals.
Action Steps:
Identify your top-performing keywords: Start with the keywords driving the most conversions.
Create separate ad groups for each keyword: This allows for ultra-specific ad copy.
Tailor your ad copy to each keyword: Use the exact keyword in your headline and description.
Track performance closely: Monitor click-through rates, conversion rates, and cost-per-click.
Refine and optimize: Continuously adjust your bids and ad copy based on the data.
🔗P.S. Take the free 3-Minute Marketing Assessment for a custom growth plan: https://cdmsuite.com/free-3-minute-marketing-assessment-get-a-custom-growth-plan/
Want to supercharge your growth with a data-driven, custom strategy? Book a free consultation: https://cdmsuite.com/boost-your-business-with-cdm-suite/
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