Happy Wednesday, founders!
Today, let's tackle a pain point every busy leader feels keeping your audience engaged without flooding their inbox. Our promise? One fast win to help you hold onto subscribers and maximize every send.
Daily integrated marketing insights from CDM Suite—transforming your online presence one tip at a time.
Main Insight
Finding your email sweet spot matters more than ever.
Sending too many emails? You’ll see unsubscribes spike.
Too few? Your brand fades into the background. In a recent client test, switching from daily to a weekly digest for 30% of their list cut unsubscribes by 32%—and actually increased click rates by 15%.
It’s proof: relevance plus the right cadence keeps your best prospects tuned in. CDM Suite’s data-driven, custom-strategy approach means we always monitor and adjust for what your audience truly wants.
Action Steps
Check your current email frequency against open and unsubscribe rates.
Survey your subscribers: do they want daily tips, weekly roundups, or both?
Offer a simple one-click option for subscribers to switch frequency.
Segment your list by engagement—let top fans choose higher frequency.
Test and track: tweak one variable at a time and watch the numbers.
Quick Case Snapshot
Last month, a SaaS founder tested a digest opt-down—instantly halved unsubscribes and netted 12% more repeat site visits in two weeks.
👉 Must-Read: ""10 Ultimate Ways CDM Suite Transforms Your Marketing""—real-world tips to boost retention and results: https://cdmsuite.com/10-ultimate-ways-cdm-suite-transforms-your-marketing/
Ready for a smarter send plan? Book your 15-min strategy call and let’s optimize your approach: https://cdmsuite.com/boost-your-business-with-cdm-suite/
Want more in depth details and tips Check out our latest articles below 👇
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The Newsletter Platform Built for Growth
When starting a newsletter, there are plenty of choices. But there’s only one publishing tool built to help you grow your publications as quickly and sustainably as possible.
beehiiv was founded by some of the earliest employees of the Morning Brew, and they know what it takes to grow a newsletter from zero to millions.
The all-in-one publishing suite comes with built-in growth tools, customization, and best-in-class analytics that actually move the needle - all in an easy-to-use interface.
Not to mention—responsive audience polls, a custom referral program, SEO-optimized webpages, and so much more.
If you’ve considered starting a newsletter, there’s no better place to get started and no better time than now.
Taylor Reed
Director of Growth, CDM Suite
P.S. Take our free 3-Minute Marketing Assessment to get a custom growth plan tailored to your business: https://cdmsuite.com/free-3-minute-marketing-assessment-get-a-custom-growth-plan/
Prefer a once-a-week roundup instead of daily tips?