Hey founders— wishing you a productive Wednesday!
Today, let’s tackle the #1 reason founders unsubscribe: inbox overload. You’ll walk away with a data-backed tweak that boosts engagement and keeps your audience eager for more.
Daily integrated marketing insights from CDM Suite—transforming your online presence one tip at a time.
Here’s the big win: Studies show that giving your subscribers direct control over email frequency can cut unsubscribe rates by up to 37% and increase open rates by 22%. Instead of guessing, simply offer a one-click switch to a weekly digest. It’s a simple change, but it instantly segments your audience by preference—keeping your most engaged readers happy, while letting the 'just the highlights' crowd stay on board.
With CDM Suite’s data-driven, custom-strategy approach, you can easily automate these preferences across your email platform, web, and paid ads with zero manual effort.
Action Steps:
Add a visible “Switch to Weekly Digest” link to your email footer and preference center.
Use your CDM Suite dashboard to auto-segment subscribers by frequency choice.
Sync these segments with your ad and website campaigns for consistent messaging.
Monitor engagement—open and click rates—for each segment weekly.
A/B test digest send times to keep optimizing for real-world results.
Quick Case Snapshot:
Last month, a fast-growing SaaS client enabled a weekly digest opt-in. Result? Unsubscribes dropped 31%, while their digest click-through rate outperformed daily sends by 18%.
👉 Must-Read: “How Unified Data Makes Personalization Effortless for Founders”—fresh from our blog: https://cdmsuite.com/revolutionize-your-2025-marketing-with-cdm-suite/
Ready to see what else you could optimize fast? Book a free, zero-pressure strategy call: https://cdmsuite.com/boost-your-business-with-cdm-suite/
Let’s keep your brand top-of-mind—on your terms. See you tomorrow for a new micro-tactic!
Want more in depth details and tips Check out our latest articles below 👇
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The Newsletter Platform Built for Growth
When starting a newsletter, there are plenty of choices. But there’s only one publishing tool built to help you grow your publications as quickly and sustainably as possible.
beehiiv was founded by some of the earliest employees of the Morning Brew, and they know what it takes to grow a newsletter from zero to millions.
The all-in-one publishing suite comes with built-in growth tools, customization, and best-in-class analytics that actually move the needle - all in an easy-to-use interface.
Not to mention—responsive audience polls, a custom referral program, SEO-optimized webpages, and so much more.
If you’ve considered starting a newsletter, there’s no better place to get started and no better time than now.
Taylor Reed
Director of Growth, CDM Suite
P.S: Tomorrow—how to map every customer touchpoint and never miss a sale. Take CDM Suite’s free 3-Minute Marketing Assessment: https://cdmsuite.com/free-3-minute-marketing-assessment-get-a-custom-growth-plan/