Hey founders—Happy Sunday!
We’re back with another daily dose of marketing gold. Today, we're tackling a critical factor for both SEO and conversions: website speed.
Daily integrated marketing insights from CDM Suite—transforming your online presence one tip at a time.
The latest research shows that even a 100-millisecond delay in page load time can lower conversion rates by as much as 7%. A 3.8-second improvement in website speed can double your conversion rates. Users expect sites to load within 2–3 seconds or less, and 53% of visitors will abandon a site that takes longer than 3 seconds to load. The financial impact is real: slow websites cost businesses billions in lost revenue every year.
A faster website means a better user experience, lower bounce rates, higher search rankings, and, most importantly, more leads and sales. At CDM Suite, we use data-driven analysis to find speed bottlenecks and implement custom strategies for maximum impact.
Action Steps:
Compress images: Large image files are one of the biggest causes of slow loading times. Use tools like TinyPNG or ShortPixel to compress images without significant quality loss.
Leverage browser caching: Enable browser caching so returning visitors can load your site faster by storing static assets locally.
Minify CSS and JavaScript: Reduce the size of your CSS and JavaScript files by removing unnecessary characters and whitespace.
Use a Content Delivery Network (CDN): CDNs distribute your website's content across multiple servers globally, reducing latency for users in different locations.
Resource Highlight:
👉 Want CDM Suite to create a data-driven, custom strategy for your website speed? Book a free 3-Minute Marketing Assessment: https://cdmsuite.com/free-3-minute-marketing-assessment-get-a-custom-growth-plan/
Ready to accelerate your website and boost your conversions? Let’s talk strategy: https://cdmsuite.com/boost-your-business-with-cdm-suite/
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The Newsletter Platform Built for Growth
When starting a newsletter, there are plenty of choices. But there’s only one publishing tool built to help you grow your publications as quickly and sustainably as possible.
beehiiv was founded by some of the earliest employees of the Morning Brew, and they know what it takes to grow a newsletter from zero to millions.
The all-in-one publishing suite comes with built-in growth tools, customization, and best-in-class analytics that actually move the needle - all in an easy-to-use interface.
Not to mention—responsive audience polls, a custom referral program, SEO-optimized webpages, and so much more.
If you’ve considered starting a newsletter, there’s no better place to get started and no better time than now.
Taylor Reed
Director of Growth, CDM Suite
PS: Tomorrow, we'll explore the power of personalization in email marketing.
Prefer a once-a-week roundup instead of daily tips?