Do you use scarcity in your sales strategy?
Hey growth hackers—Happy Friday!
Yesterday we unlocked the power of user-generated content, and today we’re tackling a classic persuasion principle: scarcity.

Yesterday we unlocked the power of user-generated content, and today we’re tackling a classic persuasion principle: scarcity.
Run IRL ads as easily as PPC
AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers with the engineering excellence you’ve come to expect for the internet.
Marketers agree OOH is one of the best ways for building brand awareness, reaching new customers, and reinforcing your brand message. It’s just been difficult to scale. But with AdQuick, you can plan, deploy and measure campaigns as easily as digital ads, making them a no-brainer to add to your team’s toolbox.
You can learn more at AdQuick.com
Daily integrated marketing insights from CDM Suite—transforming your online presence one tip at a time.
Scarcity marketing isn't about tricking customers. Done right, it taps into the psychology of FOMO (fear of missing out) to encourage action. Studies show that limited-time offers can increase perceived value and boost sales. The key is to be genuine—only offer deals you truly intend to limit.
CDM Suite can help you implement data-driven scarcity tactics across email, ads, and website pop-ups, optimizing for maximum impact without alienating your audience.
Action Steps:
Highlight limited quantities: “Only 10 left at this price!”
Use countdown timers: Create a sense of urgency on your landing pages.
Offer exclusive early bird discounts: Reward your loyal subscribers.
Promote limited-time bundles: Package products or services for an irresistible deal.
Showcase time-sensitive bonuses: Add extra value for quick decisions.
Quick Case Snapshot: A software company offering a limited-time discount on their annual plan saw a significant increase in yearly subscriptions.
👉 Must-Read: “Unlock Growth: Master Micro-Moments in 2025 Now!” - https://cdmsuite.com/unlock-growth-master-micro-moments-in-2025-now/
Ready to supercharge your sales with smart scarcity tactics? Let’s chat: https://cdmsuite.com/boost-your-business-with-cdm-suite/
⏱️ Last day to claim this month’s Sprint bonus ad credit—assessment closes tonight.
Take CDM Suite’s free 3-Minute Marketing Assessment: https://cdmsuite.com/free-3-minute-marketing-assessment-get-a-custom-growth-plan/
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The Newsletter Platform Built for Growth
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Taylor Reed
Director of Growth, CDM Suite
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