Hey founders,
Happy Tuesday! Yesterday, we explored the impact of web form optimization. Today, let’s turn our attention to a proven strategy for getting your emails opened and read.

Daily integrated marketing insights from CDM Suite—helping you transform your online presence, one actionable tip at a time.
How 433 Investors Unlocked 400X Return Potential
Institutional investors back startups to unlock outsized returns. Regular investors have to wait. But not anymore. Thanks to regulatory updates, some companies are doing things differently.
Take Revolut. In 2016, 433 regular people invested an average of $2,730. Today? They got a 400X buyout offer from the company, as Revolut’s valuation increased 89,900% in the same timeframe.
Founded by a former Zillow exec, Pacaso’s co-ownership tech reshapes the $1.3T vacation home market. They’ve earned $110M+ in gross profit to date, including 41% YoY growth in 2024 alone. They even reserved the Nasdaq ticker PCSO.
The same institutional investors behind Uber, Venmo, and eBay backed Pacaso. And you can join them. But not for long. Pacaso’s investment opportunity ends September 18.
Paid advertisement for Pacaso’s Regulation A offering. Read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals.
Today’s actionable insight: Personalizing your email subject lines can increase open rates by up to 29%. According to the latest industry data, emails with the recipient's name or personalized content in the subject line consistently outperform generic messages. For example, personalized subject lines deliver a 26% higher open rate, while personalized content can lead to 41% more clicks. With over 4.6 billion global email users in 2025 and daily email volume soaring, personalization is now essential to capture attention.
CDM Suite specializes in building data-driven, personalized email strategies that connect you to more customers.
Action steps for today:
Segment your email list by name, demographic, or past engagement.
Use merge tags or dynamic fields to insert the recipient’s name into your subject line.
Test variations (e.g., "[Name], a quick update for you" vs "[Name], don’t miss this offer").
Track open and click rates, then refine your approach based on results.
Quick Case Snapshot: One fashion e-commerce client saw a 15% lift in click-through rates after adding product recommendations and name personalization to newsletters.
👉Take CDM Suite’s free 3-Minute Marketing Assessment: https://cdmsuite.com/free-3-minute-marketing-assessment-get-a-custom-growth-plan/
Ready to elevate your email results? Book a free strategy session with CDM Suite: https://cdmsuite.com/boost-your-business-with-cdm-suite/
Want more in depth details and tips Check out our latest articles below 👇
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The Newsletter Platform Built for Growth
When starting a newsletter, there are plenty of choices. But there’s only one publishing tool built to help you grow your publications as quickly and sustainably as possible.
beehiiv was founded by some of the earliest employees of the Morning Brew, and they know what it takes to grow a newsletter from zero to millions.
The all-in-one publishing suite comes with built-in growth tools, customization, and best-in-class analytics that actually move the needle - all in an easy-to-use interface.
Not to mention—responsive audience polls, a custom referral program, SEO-optimized webpages, and so much more.
If you’ve considered starting a newsletter, there’s no better place to get started and no better time than now.

Taylor Reed
Director of Growth, CDM Suite
PS: Tomorrow, we’ll share a simple framework to boost your website’s conversion rate.
Prefer a once-a-week roundup instead of daily tips?