Hey growth hackers—Happy Thursday!
Yesterday, we teased a simple trick to boost your email open rates. Today, we're delivering!
Daily integrated marketing insights from CDM Suite—transforming your online presence one tip at a time.
Latest research shows that personalizing your subject lines can increase open rates by up to 26%. Adding the recipient's name, company, or relevant details makes your emails feel tailored and drives more engagement. Most marketers now use some form of personalization, but advanced approaches—like referencing recent interactions—perform even better. Plus, with tools like CDM Suite, automating this personalization is easy and scalable.
Action Steps:
Segment your email list: Group subscribers by industry, behavior, or purchase history for targeted messaging.
Use merge tags: Dynamically insert first names or company names into your subject lines (supported by most email platforms).
A/B test personalized variations: Track open rates and refine what resonates with your audience.
Keep it natural: Personalization should feel relevant, not forced.
Quick Case Snapshot:
After using advanced subject line personalization for a SaaS client, their open rates jumped by 26% and click-through rates improved by 12%.
👉 [CDM Suite Growth Sprint – 3 spots left for this month. Take the 3-Minute Assessment → https://cdmsuite.com/free-3-minute-marketing-assessment-get-a-custom-growth-plan/
Want to see how CDM Suite can personalize your marketing and drive growth? Book a free strategy call: https://cdmsuite.com/boost-your-business-with-cdm-suite/
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If you’ve considered starting a newsletter, there’s no better place to get started and no better time than now.
Taylor Reed
Director of Growth, CDM Suite
PS: Tomorrow, we'll reveal a hidden gem in Google Analytics to identify your most profitable traffic sources.
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