Hey growth hackers—Happy Saturday!
Yesterday, we talked about the power of personalized landing pages. Now, let's dive into how personalization can boost your email marketing ROI by up to 6x.
Daily integrated marketing insights from CDM Suite—transforming your online presence one tip at a time.
Personalized emails deliver six times higher transaction rates than non-personalized ones. They also achieve a 29% higher open rate and a 41% higher click-through rate compared to generic emails. Why is this? Because personalized content resonates more deeply with subscribers, leading to stronger connections and more conversions. In fact, 72% of consumers say they will only engage with messaging tailored to them, and as many as 76% get frustrated when brand interactions aren't personalized.
Here’s how to get started with email personalization today:
Segment Your List: Group subscribers by demographics, purchase history, age, or website behavior. Segmentation alone is cited by 78% of marketers as the most effective strategy for email campaigns.
Use Dynamic Tags: Insert recipient names and other relevant data into your subject lines and content. Personalized subject lines are 26% more likely to be opened.
Tailor Content: Recommend products or content based on past purchases or browsing history. Segmented and personalized emails now generate 58% of all email revenue.
Personalized Offers: Send exclusive deals based on individual preferences or loyalty status. Targeted promotions and discounts enhance email experience for 55% of consumers.
Optimize Send Times: Use AI-powered tools to deliver at the ideal time for each subscriber—automated emails now drive 37% of all email-driven sales, despite being just 2% of email volume.
CDM Suite can help you automate these personalization tactics, allowing you to scale your email marketing efficiently. Want to discover how? Let's chat!
🔗Ready to create data-driven, custom strategies that truly connect with your audience? Book a free 3-Minute Marketing Assessment: https://cdmsuite.com/free-3-minute-marketing-assessment-get-a-custom-growth-plan/
Want to unlock the full power of email personalization? Let’s discuss a tailored strategy for your business! https://cdmsuite.com/boost-your-business-with-cdm-suite/
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The Newsletter Platform Built for Growth
When starting a newsletter, there are plenty of choices. But there’s only one publishing tool built to help you grow your publications as quickly and sustainably as possible.
beehiiv was founded by some of the earliest employees of the Morning Brew, and they know what it takes to grow a newsletter from zero to millions.
The all-in-one publishing suite comes with built-in growth tools, customization, and best-in-class analytics that actually move the needle - all in an easy-to-use interface.
Not to mention—responsive audience polls, a custom referral program, SEO-optimized webpages, and so much more.
If you’ve considered starting a newsletter, there’s no better place to get started and no better time than now.
Taylor Reed
Director of Growth, CDM Suite
PS: 74% of consumers view emails as the most personal brand communication channel. Tomorrow, we’ll explore how to personalize your website for maximum impact!
Prefer a once-a-week roundup instead of daily tips?