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Hey growth gurus—Happy Thursday!
Back with a quick conversion booster today: the power of persuasive button copy. Subtle changes to your website’s calls-to-action can yield big results.
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Generic button copy like "Submit" or "Learn More" does the bare minimum. Instead, use action-oriented language that makes the benefit clear and creates urgency. For example: "Get My Free Quote," "Download Now," or "Start Free Trial." Swapping to more specific CTAs can make a major difference. A recent case study showed changing button copy from "Register" to "Get Instant Access" boosted conversions by nearly 15%.
Action Steps:
Audit Your Buttons: List out all CTAs on your site and note their current text.
Brainstorm Alternatives: Generate 3-5 persuasive options for each button—think first person, benefit-focused, and concise.
A/B Test: Use a tool such as Google Optimize or an integrated platform to test different copy and design variations.
Analyze and Iterate: Track which copy performs best and refine your approach accordingly.
Apply Site-Wide: When you see what works, roll it out everywhere for consistent results.
Quick Case Snapshot:
One SaaS client replaced the "Submit" button on their signup form with "Start My Free Trial." They saw a 9% increase in trial sign-ups in the first week.
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