Hey growth hackers—Happy Friday!
Yesterday we covered landing page optimization; today, let’s talk about maximizing the impact of your video ads.
Daily integrated marketing insights from CDM Suite—transforming your online presence one tip at a time.

Here’s the win: Personalized video ads continue to significantly outperform generic ones. Recent research shows that personalized elements—such as a viewer’s name, company, or location—in video ads can boost click-through rates by 17-20% and conversions by up to 12%, as seen in campaigns from brands like Barclays, Vodafone, and Nike. Personalization commands attention, fosters connection, and elevates the perception that the message is uniquely for the viewer.
With CDM Suite, you can segment your audience and implement dynamic, data-driven video content tailored for each segment. This approach ensures your message resonates with each recipient and maximizes ROI from your paid campaigns.
Action Steps:
Identify your top-performing video ads.
Create variations with personalized elements (name, company, location, recent purchase).
Use A/B testing to determine which personalized versions perform best.
Leverage CDM Suite’s AI automation to streamline the personalization process.
Track your results and iterate based on the data.
Quick Case Snapshot: A SaaS client working with CDM Suite saw a 12% lift in trial sign-ups after personalizing their video ads with company names and industry-specific messaging.
Real-World Inspiration: Barclays and Vodafone have successfully used personalized video ads to nurture customer relationships and drive sales, integrating customer names, relevant data, and bespoke calls-to-action in their campaigns.
👉 Must-Read: "Video Ad Personalization: The Secret Weapon You're Not Using" - https://cdmsuite.com/video-ad-personalization/
Have a great weekend, and we’ll see you next week!
75% of Shoppers Won’t Look Past Amazon’s First Page—Are You There Yet?
In 2025, beating your competitors on Amazon requires effective external traffic strategies. Stack Influence uses advanced AI and a dedicated community to effortlessly automate thousands of micro-influencer collaborations monthly. Top brands like Magic Spoon, Unilever, and MaryRuth Organics use Stack Influence to drive external traffic, create authentic user-generated content (UGC), and dramatically scale recurring revenue—often seeing increases up to 13X in just two months.
Forget negotiating influencer fees. Pay only with products and receive full rights to impactful images and videos created by influencers. Fully automated management means you achieve top Amazon rankings without lifting a finger.
Outrank your competitors and dominate your niche in 2025 with Stack Influence.
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The Newsletter Platform Built for Growth
When starting a newsletter, there are plenty of choices. But there’s only one publishing tool built to help you grow your publications as quickly and sustainably as possible.
beehiiv was founded by some of the earliest employees of the Morning Brew, and they know what it takes to grow a newsletter from zero to millions.
The all-in-one publishing suite comes with built-in growth tools, customization, and best-in-class analytics that actually move the needle - all in an easy-to-use interface.
Not to mention—responsive audience polls, a custom referral program, SEO-optimized webpages, and so much more.
If you’ve considered starting a newsletter, there’s no better place to get started and no better time than now.

Taylor Reed
Director of Growth, CDM Suite
Ready to supercharge your video ad strategy? Book a free strategy call: https://cdmsuite.com/boost-your-business-with-cdm-suite/
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