Hey growth gurus—Happy Saturday!
Yesterday we talked social proof. Today, we're sharing a quick win to supercharge your email click-through rates (CTRs): animated GIFs.
Daily integrated marketing insights from CDM Suite—transforming your online presence one tip at a time.
Animated GIFs in emails can dramatically boost engagement. Why? They capture attention in crowded inboxes and infuse personality into your message. Recent industry research shows that adding a relevant GIF to emails can increase click-through rates by up to 42% and conversions by over 100%.
Notably, Dell achieved a 109% revenue lift after implementing GIFs in campaigns, and Bluefly saw revenue increase by 12% with GIF-driven emails.
This simple change can make a huge difference in your bottom line, especially for e-commerce and SaaS businesses.
Action Steps:
Choose a relevant GIF: Select a GIF that complements your message, product, or brand personality. Consider the emotion or action you want to evoke.
Keep it short and sweet: Make GIFs brief and loop seamlessly to avoid distractions.
Optimize file size: Large GIFs can slow email load times. Use a GIF compressor to reduce size without sacrificing quality.
Test, test, test: A/B test different GIFs and placements to see what resonates best. CDM Suite can automate this process for rapid insights.
Quick Case Snapshot:
A SaaS company added a product demo GIF to its onboarding emails, resulting in a 12% increase in trial sign-ups within the first week—mirroring industry benchmarks.
👉 Want CDM Suite to develop a data-driven, custom strategy to maximize your email engagement?
Book a free 3-Minute Marketing Assessment:
Ready to revitalize your email campaigns with eye-catching GIFs? Let’s chat:
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The Newsletter Platform Built for Growth
When starting a newsletter, there are plenty of choices. But there’s only one publishing tool built to help you grow your publications as quickly and sustainably as possible.
beehiiv was founded by some of the earliest employees of the Morning Brew, and they know what it takes to grow a newsletter from zero to millions.
The all-in-one publishing suite comes with built-in growth tools, customization, and best-in-class analytics that actually move the needle - all in an easy-to-use interface.
Not to mention—responsive audience polls, a custom referral program, SEO-optimized webpages, and so much more.
If you’ve considered starting a newsletter, there’s no better place to get started and no better time than now.
Taylor Reed
Director of Growth, CDM Suite
PS: Tomorrow, we'll reveal a simple hack to boost your website’s loading speed – crucial for SEO and conversions.
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