Hey founders—Happy Saturday!
Yesterday we discussed the power of personalized video ads; today, let’s shift our focus to building trust on your website.
Daily integrated marketing insights from CDM Suite—transforming your online presence one tip at a time.
Here’s the win: Adding trust signals like testimonials, security badges, and visible client logos can significantly impact your conversion rates. For instance, websites displaying security seals have seen conversion rates climb by up to 86%, while well-placed, authentic testimonials and real client logos are proven to boost credibility and drive action. Averages in 2025 show that sites with strong trust elements often see conversion rates of 3-5%, putting them above the industry standard of just over 2%.
Recent best practices emphasize:
Showcasing real customer testimonials near key conversion points (signup forms, product pages, and checkouts).
Clearly displaying security badges (SSL certificates, trust seals) in the footer and at checkout.
Adding recognizable client, partner, and industry association logos to your homepage and about page.
Ensuring your contact details and privacy policy are visible and accessible.
Highlighting industry awards, certifications, and social proof statistics (like review counts or star ratings).
Case Snapshot: An e-commerce client recently saw a 22% sales lift after integrating updated testimonials, security badges, and client logos across their site.
🔗 Deep Dive: "Building Trust Online: The Ultimate Guide to Website Credibility" - https://cdmsuite.com/building-trust-online/
Ready to transform your website into a conversion powerhouse? Let’s chat: https://cdmsuite.com/boost-your-business-with-cdm-suite/
Have a productive weekend!
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The Newsletter Platform Built for Growth
When starting a newsletter, there are plenty of choices. But there’s only one publishing tool built to help you grow your publications as quickly and sustainably as possible.
beehiiv was founded by some of the earliest employees of the Morning Brew, and they know what it takes to grow a newsletter from zero to millions.
The all-in-one publishing suite comes with built-in growth tools, customization, and best-in-class analytics that actually move the needle - all in an easy-to-use interface.
Not to mention—responsive audience polls, a custom referral program, SEO-optimized webpages, and so much more.
If you’ve considered starting a newsletter, there’s no better place to get started and no better time than now.
Taylor Reed
Director of Growth, CDM Suite
PS: Tomorrow, we'll explore how to leverage AI-powered chatbots to enhance customer service.
Prefer a once-a-week roundup instead of daily tips?