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Hey founders,
Happy Friday! Hope you're having a productive weekend. Yesterday, we explored how small tweaks like personalized CTAs can boost conversions. Now, let's dive into a critical metric for sustainable growth: Customer Acquisition Cost (CAC).
Daily integrated marketing insights from CDM Suite—transforming your online presence one tip at a time.
Top Publishers Hand-Selecting Amazon Brands to Promote this Holiday Season
This holiday season, top publishers are actively sourcing brands to include in their gift guides, newsletters, listicles, reviews, and more to drive high-intent shoppers straight to Amazon storefronts.
Here’s why it matters:
Amazon brands are seeing a 5:1 conversion rate compared to their DTC site
Millions of shoppers discover products through trusted publishers
Levanta is working directly with these publishers to introduce them to a small number of 7–9 figure brands.
If you qualify, your products could be featured in high-traffic placements that deliver predictable CAC and directly measurable sales.
Today's actionable insight: High CAC can drain your resources. Focusing on targeted strategies, not just broad reach, is key to lowering it. For example, optimizing your landing page experience can decrease CAC by up to 20%. CDM Suite excels at creating data-driven, custom strategies that pinpoint your ideal customer and maximize your ROI.
Action steps to implement today:
Analyze your current CAC: Divide your total marketing spend by the number of new customers acquired.
Refine your targeting: Focus your ad spend on platforms and demographics where your ideal customers hang out.
Optimize landing page relevance: Ensure your messaging aligns perfectly with the ads that drive traffic there.
Leverage retargeting campaigns: Reconnect with engaged users who haven't converted yet.
Explore referral programs: Encourage your existing happy customers to spread the word.
Ready to take control of your CAC and boost profitability? Let's explore a custom growth plan together: https://cdmsuite.com/boost-your-business-with-cdm-suite/
Want more in depth details and tips Check out our latest articles below 👇
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The Newsletter Platform Built for Growth
When starting a newsletter, there are plenty of choices. But there’s only one publishing tool built to help you grow your publications as quickly and sustainably as possible.
beehiiv was founded by some of the earliest employees of the Morning Brew, and they know what it takes to grow a newsletter from zero to millions.
The all-in-one publishing suite comes with built-in growth tools, customization, and best-in-class analytics that actually move the needle - all in an easy-to-use interface.
Not to mention—responsive audience polls, a custom referral program, SEO-optimized webpages, and so much more.
If you’ve considered starting a newsletter, there’s no better place to get started and no better time than now.
Taylor Reed
Director of Growth, CDM Suite
PS: Tomorrow, we'll reveal the one question that can transform your marketing strategy.
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