Hey growth hackers—Happy Tuesday!
Yesterday, we talked landing page headlines. Today, let’s dive into video marketing—because in 2025, video content is dominating: it’s projected to make up 82% of all internet traffic this year[1]. With 89% of businesses now using video as a marketing tool, and 93% of marketers reporting strong ROI from video marketing, it’s clear that engaging visuals are essential for standing out in today's crowded digital landscape.
Daily integrated marketing insights from CDM Suite—transforming your online presence one tip at a time.
Want to instantly boost your video engagement? Focus on the first few seconds. Latest research confirms: viewers decide whether to keep watching within the first 5–10 seconds. Short-form video is king—videos under 60 seconds deliver the highest ROI and engagement rates across platforms. Front-load your videos with compelling information to grab attention fast. Personal, authentic, and mobile-optimized videos perform best as audiences crave content that feels real and is easy to digest on any device.
Research-Backed Steps to Maximize Video Engagement in 2025:
Start Strong: Clearly state your core value proposition in the first 5 seconds. Short videos (30–60 seconds) yield the highest engagement across social platforms, especially TikTok and Instagram.
Add Captions: 85% of videos on social are watched on mute. Captions not only increase accessibility but can drive up view-through rates by 15% or more, as seen with SaaS startup "Boostly".
Use Eye-Catching Thumbnails: Custom thumbnails boost clicks and help set accurate viewer expectations. A/B testing your thumbnails can significantly impact engagement rates.
Mobile-First Formatting: With 79% of users watching videos on smartphones, vertical or square formats often perform best on social media.
Authenticity Matters: Videos that feel personal and authentic generate stronger emotional connection and outperform overly polished, generic content.
Quick Case Snapshot: By simply adding captions to their product demo videos, SaaS startup “Boostly” saw a 15% increase in view-through rates. Brands leveraging A/B testing for thumbnails and video hooks also report measurable gains in both engagement and conversion metrics.
👉 Ready to take your video marketing to the next level? Let’s chat! Take CDM Suite’s free 3-Minute Marketing Assessment: https://cdmsuite.com/free-3-minute-marketing-assessment-get-a-custom-growth-plan/
HR is lonely. It doesn’t have to be.
The best HR advice comes from those in the trenches. That’s what this is: real-world HR insights delivered in a newsletter from Hebba Youssef, a Chief People Officer who’s been there. Practical, real strategies with a dash of humor. Because HR shouldn’t be thankless—and you shouldn’t be alone in it.
Want more in depth details and tips Check out our latest articles below 👇
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The Newsletter Platform Built for Growth
When starting a newsletter, there are plenty of choices. But there’s only one publishing tool built to help you grow your publications as quickly and sustainably as possible.
beehiiv was founded by some of the earliest employees of the Morning Brew, and they know what it takes to grow a newsletter from zero to millions.
The all-in-one publishing suite comes with built-in growth tools, customization, and best-in-class analytics that actually move the needle - all in an easy-to-use interface.
Not to mention—responsive audience polls, a custom referral program, SEO-optimized webpages, and so much more.
If you’ve considered starting a newsletter, there’s no better place to get started and no better time than now.
Taylor Reed
Director of Growth, CDM Suite
PS: Did you know personalized email campaigns outperform generic blasts by a whopping 14%? We’ll cover email personalization tactics tomorrow.
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