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Hey founders—Happy Monday!
We’re back with another daily dose of marketing wisdom. Today, we’re diving into the power of personalization in email marketing to boost your engagement and conversion rates.
Daily integrated marketing insights from CDM Suite—transforming your online presence one tip at a time.
Recent research shows that personalized emails achieve a 29% higher open rate and a 41% higher click-through rate compared to non-personalized emails. Segmented and targeted campaigns can drive up to 760% more revenue than generic blasts. Yet, many businesses still stick to outdated, broad messaging. Even simple personalization shifts how your audience perceives and interacts with your brand.
At CDM Suite, we leverage AI-powered automation to segment audiences and tailor messaging for optimal results.
Action Steps:
Use the recipient’s name: Go beyond “Hi there.” Addressing subscribers by name instantly increases engagement and open rates.
Segment your audience: Group subscribers by interests, purchase history, or behavior to deliver more relevant content.
Recommend relevant products: Use past browsing or purchase data to suggest products your subscribers are most likely to love.
Quick Case Snapshot:
Personalizing subject lines and tailoring product recommendations helped one e-commerce client boost click-through rates by 15% and conversions by 10% in just one month.
🔗Want CDM Suite to craft a data-driven email personalization strategy for you? Book a free 3-Minute Marketing Assessment: https://cdmsuite.com/free-3-minute-marketing-assessment-get-a-custom-growth-plan/
Ready to transform your email marketing? Let’s talk strategy: https://cdmsuite.com/boost-your-business-with-cdm-suite/
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beehiiv was founded by some of the earliest employees of the Morning Brew, and they know what it takes to grow a newsletter from zero to millions.
The all-in-one publishing suite comes with built-in growth tools, customization, and best-in-class analytics that actually move the needle - all in an easy-to-use interface.
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If you’ve considered starting a newsletter, there’s no better place to get started and no better time than now.
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Director of Growth, CDM Suite
PS: Tomorrow, we'll share a simple A/B testing hack you can implement today.
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